Genuine gratitude at the door. Explain exactly what you're there to do before touching anything. Ask permission to share findings.

Inspect first. Then bring the customer in. Show the problem physically. Explain in plain language with an analogy. Ask "does that make sense?" after every finding.

Never tell when you can show. Let the customer see, touch, or experience the finding themselves. The problem should feel real before solutions are presented.

Present Premium → Standard → Economy. Use "because" on every recommendation to connect it to a specific finding. Include membership in every option.

Reinforce their decision. Outline exactly what happens next. Close with genuine gratitude — whether they said yes or not yet.